According to best-selling author Brené Brown, shame drives two tapes – “Not good enough” and “Who do you think you are?” I have another one to add: “Bazothini abantu?” (“What will people say?”)

Shame is often that uncomfortable companion we try by all means to avoid. The energy invested in avoiding it often becomes the goal, as opposed to the goal itself.

The DESTINY brand makes for an interesting business case which, when faced with a cloud of shame, opens its doors again in the midst of the murmurs because, as they say, the best time to repair the roof is when the sun is shining. As a brand, we understand that success is found in the stretch. While some titles in publishing decline in circulation, others grow because they’ve taken the time to stretch. For example, when Edward Enniful, OBE, became Editor-in-Chief of British Vogue in 2017, circulation increased and 140 new advertisers signed on. Enniful focused on making the magazine inclusive and diverse enough for all readers to see themselves in it.

For the rest of this article, purchase the latest copy of DESTINY from your nearest retailer

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